Asthma Activity Book

Pilot project geared towards children 8 years and younger to help them and their parents learn about asthma triggers, symptoms, and treatments. This project included a character development phase where I teamed up with our copywriter to come up with several concepts.

The original ask was to develop one character that children could easily relate to, but the client loved our idea to expand the ask into a trio of characters - all with a different set of skills and challenges. There are plans to create more activity books to cover other children’s health topics and potentially create additional characters for the Walgreens universe.