Walgreens Healthy Living

Ask: Create in-store signage for the “Be healthy. Get rewarded.” (BHGR) program at Walgreens. This program seeks to encourage customers to invest in their own health by adding an incentive to purchasing health and wellness products.

Execution: We created 3 points of contact for customers to get introduced to the BHGR program and learn more about it. Each piece of this project was designed with a different level of information, depending on how long the customer was expected to interact with the piece. For the front door poster, information was kept to a minimum to best show the general idea of the program, along with a website to learn more. The end cap was designed with more eye-catching graphics and colors to bring the customers attention to the additional information shown in the display. And finally, the buck slip offered at the cashier’s counter is dense with information about the program for customers to read at home.

Creative Director: Mike Halvorsen | Designer: Jordan Triplett