TapIntoIt Logo Design

Ask: Create a logo that will communicate the goal of the TapIntoIt organization, which is to host endurance challenges while giving back to the communities that host those challenges.

Execution: TapIntoIt is a non-profit organization that specializes in hosting endurance challenges in and around beautiful locations. All profits go back into the community through local organizations dedicated to maintaining the local ecosystems and wildlife. At the end of each event, the TapIntoIt team also gives back to the communities that host the events by volunteering and they encourage all attendees to do the same. For the logo, it’s vital that nature is communicated first, with a subtle hint at what people can expect from these endurance challenges (which are comprised of swimming across lakes, biking up mountains and running through dense forests). Since biking is typically the longest part of the endurance races, we incorporated the silhouette of a bike’s handlebars and seat within the mountains, trees and roots.